| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Showcasing clients with 'infotorial'. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 Sep 1995, p.22, illus. |
| Abstract | Showcase, the glossy Hong Kong magazine specialising in 'infotorial', was inspired by the phenomenal success of 'infomercials', a US$10 billion business in the US. |