| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Clients need to move into emotional brand building in mainland. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Nov 1997, p.5, illus. |
| Abstract | Advertising in China is gradually changing from product information to image-building, but still has a long way to go, according to judges at the Best China Showreel and Print Portfolio Awards. In this article, the judges criticise the print advertising for trying to cram too much information and feel that the great necessity in China advertising is to build an emotional attachment to brands. |