| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | China advertising campaign. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 Dec 1995, p.24. |
| Abstract | Rejoice took a fresh approach with its "Search For A Star" contest to rekindle some interest in the brand and generate more top of mind awareness in the China market. |