| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Outdoor advertising : JTI on brand awareness quest in China / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Mar 1998, p.24. |
| Abstract | Japan Tobacco International (JTI) entered the international adventure sports arena in a big way in September 1997 with the sponsorship of the first-ever Mild Seven Outdoor Quest (MSOQ), a four-day multi-sport event staged in the southwestern Chinese province of Sichuan. |