| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Outdoor advertising : landmark boards weather downturn / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Nov 1998, p.33, illus. |
| Abstract | Advertisers are refusing to pull the plug on neon billboards in landmark locations in Hong Kong, despite financial and economic woes affecting the market. In fact, advertisers are able to get good bargains in many prime locations, said MPI general manager for Hong Kong and South China Robert Chan. |