| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Advertisers wary of using radio for campaigns but rewards could be big. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 29 Sep 1995, p.12. |
| Abstract | Radio tends to be something of a neglected medium in China, despite its high penetration rate of 76.3 per cent and its ability to reach into the more rural areas. |