| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Boom in DRTV sector predicted as region's TV households jump / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 8 Dec 1995, p.4. |
| Abstract | China is currently one of the world's top six markets for direct response television advertising and the country is likely to be the global leader early in the next century. |