| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | DRTV grabs foothold in HK. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 21 Feb 1992, p.13, illus. |
| Abstract | Direct response television (DRTV) - an extension of the familiar advertising format - has taken off in Hong Kong in a big way. |