| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | DRTV's overnight millionaires. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Jun 1992, p.8, illus. |
| Abstract | Direct response television (DRTV) has made some marketers virtual millionaires overnight and clients are queuing up for airtime. |