| Journal Call no. | AP8.W56 |
|---|---|
| Author | Murphy, Helen. |
| Article Title | Asian scramble for sports sponsorship / Helen Murphy. |
| Is Part Of | Window ; v.3, no.40, 14 Oct 1994, p.32-37, illus. |
| Abstract | The author reports local companies need to be selective : these days there's no sentiment in sports sponsorship. |