| Abstract | PRISM, a leading Asian public relations and event management consultancy based in Hong Kong, which also has strong connections with the yachting world, linked up with international events and sports sponsorship company API to become APIPRISM. Referring to the API link-up, it comes at a time when sponsorship is booming in Asia and comfirms Hong Kong's status as the events capital of the region.In fact, it also fits in with the Hong Kong Tourist Association's strategy of promoting events as a source of visitors, rather than exotic shopping. |
|---|
