| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Siu, Alice. |
| Article Title | DRTV : a question of control / Alice Siu. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 9 Jun 1995, p.10. |
| Abstract | This is a response of ATV to the statement made by TVB's S.K. Cheong (Media, May 12) on "the unfortunate effect on ATV in accepting [direct response TV ads] without imposing any controls". |