| Journal Call no. | AP8.W56 |
|---|---|
| Author | Li, Sandy. |
| Article Title | Having a high time in the low season... : bargains galore in airlines' promo frenzy / Sandy Li. |
| Is Part Of | Window ; v.3, no.39, 7 Oct 1994, p.62-63, illus. |
| Abstract | Cathay Pacific Airways jumped the opposition when it launched its low-season promotional package months earlier than other airlines, aiming to boost ticket sales before the Christmas high season. |