| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Chan, Kara. |
| Article Title | Size doesn't always matter when it comes to advertising in HK's MTR / Kara Chan. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 8 Jul 1994, p.18, illus. |
| Abstract | When it comes to the outdoor advertising game, the general consensus is the bigger the better. The larger your poster or sign, the more likely people are to see it and to remember it, right? Well, yes and no. |