| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Chan, Kara. |
| Article Title | Big is not always better on the MTR : poster awareness depends very much on creative execution / Kara Chan. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 23 Jun 1995, p.14. |
| Abstract | In 1994, HK$343 million was spent on MTR advertising and, while individual clients occasionally carried out post-campaign evaluations, large-scale and continuous efforts to monitor poster awareness were absent. |