| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Christofis agrees that on HK's MTR network, size doesn't matter as much as creativity. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 5 Aug 1994, p.13, illus. |
| Abstract | Pearl & Dean managing director Peter Christofis has accepted recent research that smaller four-sheet posters and escalator crown packages are just as effective as the larger 12-sheet trackside posters (Media, July 8). |