| Journal Call no. | BF1.B843 |
|---|---|
| Author | Lo, Miu Lin Regina. |
| Article Title | Advertising as mythology / Regina Miu Lin Lo. |
| Is Part Of | Bulletin of the Hong Kong Psychological Society ; no.19/20, Jul 1987/Jan 1988, p.29-40, illus. |
| Abstract | Purpose of this paper is to provide a basis for a possible new understanding of how advertising works, and why millions of consumers may be influenced by advertising without being aware of it. |