| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Industry grows around DRTV in HK. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 1 May 1992, p.13, illus. |
| Abstract | Direct response television (DRTV) in Hong Kong is growing at a fast pace, according to TVB estimates, which indicate a four-fold increase in DRTV spots for the first quarter of 1992 over the same period of 1991. |