| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Newsweek brings DRTV to HK English stations. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 May 1992, p.24, illus. |
| Abstract | Early results on Newsweek's direct response TV (DRTV) subscription drive are "right on target". |