| Journal Call no. | HD62.15.B477 |
|---|---|
| Author | Lin, Ruby. |
| Article Title | Making every customer relationship count / Ruby Lin. |
| Is Part Of | Best practice management ; no.44, Mar 2000, p.12-16, illus. |
| Abstract | Ruby Lin, Marketing Manager for IBM NUMA-Q Division (formerly Sequent Computer Systems), Greater China Group, explores the business drivers and technology enablers of customer relationship management. |