| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Relationship banking. |
| Is Part Of | Best practice management ; no.28, Sep/Oct 1998, p.7-10, illus. |
| Abstract | Retaining customers is more important for HongkongBank than getting them. As the Special Administrative Region (SAR)'s biggest bank, they have an enviable market share, even if it's not always profitable. Dicky Yip, the Bank's Senior Executive Service and Sales for Personal Banking, explains in the article what they have been doing to satisfy their personal banking customers. |