| Journal Call no. | HF3853.E86E32 |
|---|---|
| Article Title | Marketing on the Internet. |
| Is Part Of | EU monitor ; no.25, Sep 1995, p.12-13, illus. |
| Abstract | The article gives the definition of the 'Net', and discusses some of the business applications in retailing and advertising. Early services are already on trial, and claim to reach consumers directly without the need for a retail site. The opportunities are there for Hong Kong businesses that are willing to 'surf'. |