| Journal Call no. | HF3853.E86E32 |
|---|
| Article Title | Direct marketing in Europe. |
|---|
| Is Part Of | EC monitor ; no.8, Sep 1992, p.1-5. |
|---|
| Abstract | Direct marketing offers Hong Kong companies significant potential to market their products more cost-effectively. It can help them to target their promotional efforts more successfully and develop a valuable dialogue with customers and prospects. Providing that the forthcoming Data Protection legislation is not excessively stringent, direct marketing is likely to continue its growth in importance. |
|---|
