| Journal Call no. | P92.A7M45 |
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| Author | Johnson, Mark. |
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| Article Title | Outdoor advertising : a winter's dream as Coke takes HK snowboarding / Mark Johnson. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Mar 1998, p.25, illus. |
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| Abstract | Snowboarding arrived in Hong Kong in February 1998 at the New World Centre, Tsim Sha Tsui. Coca-Cola China and Swire Coca-Cola Hong Kong created a winter wonderland of interactive games surrounding the theme of the 1998 Nagano Winter Olympics, timed to coincide with the opening of the Games in Japan. |
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