| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Miao, Suzanne. |
| Article Title | Branding move for Miele in HK / Suzanne Miao. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Mar 1999, p.29, illus. |
| Abstract | The article features German household appliance manufacturer Miele has launched a high-intensity advertising blitz in Hong Kong, targeting high-end users with its 'prestige' positioning. |