PolyU Library
Journal Call no.HD9747.A8J48
Article TitleMarketing new line under a brand : Aaron Shum Jewelry Ltd.
Is Part OfJewellery news Asia ; no.172, Dec 1998, p.89, +1p., illus.
AbstractJewellery with Swarogem machine-cut coloured gemstones of trendy yet wearable designs at competitive prices will be marketed worldwide under the brand, Gemtique Collection, by a leading manufacturer, Aaron Shum Jewelry Limited. According to Aaron Shum, president of Aaron Shum Jewelry Limited in Hong Kong, designs in the Gemtique Collection emphasize versatility so that the pieces suit the lifestyle of active working women who wear jewellery to complement their outfits for various occasions.