| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | Marketing Schoeffel brand. |
| Is Part Of | Jewellery news Asia ; no.165, May 1998, p.68, illus. |
| Abstract | Leading pearl suppliers, Schoeffel (H.K.) Limited in Hong Kong, has begun marketing pearl strands and jewellery under the Schoeffel brand in Asia. The Managing director, Rene Hodel, talks in the article about the promotions of the brand, its marketing philosophy and trade response. |