| Journal Call no. | HF331.H6A4 |
|---|---|
| Author | Kruse, Megan. |
| Article Title | PR firms help position IPOs / Megan, Kruse. |
| Is Part Of | Amcham ; v.30, no.1, Jan 1998, p.10-12, illus. |
| Abstract | Economic turmoil in Asia has put a virtual freeze on Hong Kong's Initial Public Offerings (IPOs). Can public relations and investor relations companies do anything to bring about an early thaw in the market? The author talks to industry professionals with some hot ideas. |