Journal Call no. | P92.A7M45 |
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Article Title | Newspaper war tipped to have less impact this time. |
Is Part Of | Media : Asia's media & marketing newspaper ; 27 Jun 1997, p.20. |
Abstract | A year after a damaging price war, Hong Kong mass circulation newspaper Oriental Daily News has stirred up another circulation battle in the summer of 1997 by lowering its cover price significantly from HK$5 to HK$2 to celebrate its 30th anniversary and the return of sovereignty to China. |