| Journal Call no. | P92.A7M45 |
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| Article Title | Newspaper price war makes little impact on readership preferences. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 29 Mar 1996, p.15. |
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| Abstract | A study has found that readership patterns in Hong Kong have been essentially unaffected by the Chinese newspaper price war. PruMonitor - a regular survey conducted by Prudential Assurance - revealed that the average number of newspapers read per capita before and after the price war started in December 1995 remained basically unchanged (1.33 to 1.32). |
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