| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Price-slashing triggers newspaper war in HK. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 Dec 1995, p.3. |
| Abstract | The Chinese-language newspaper market in Hong Kong has been plunged into a cut-throat circulation war after leading publications dramatically slashed their newsstand prices. And agency media directors said the major dailies could also be planning a cut in their ad rates, or at the very least offer longer term rate protection, in a bid to maintain their advertising base. |