PolyU Library
Journal Call no.HD62.15.B477
Article TitleThe strategic plan behind BUPA's strategic plan.
Is Part OfBest practice management ; no.19, Dec 1997, p.6-8, illus.
AbstractAs evidenced by its focus on long-range planning, British United Provident Association (BUPA) aims to remain a leader in Hong Kong's medical insurance industry. Andrew Kielty, managing director of BUPA's Far East operations, reveals the method and philosophy behind their successful attempt at formulating a corporate strategic plan.