Journal Call no. | HD62.15.B477 |
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Article Title | The strategic plan behind BUPA's strategic plan. |
Is Part Of | Best practice management ; no.19, Dec 1997, p.6-8, illus. |
Abstract | As evidenced by its focus on long-range planning, British United Provident Association (BUPA) aims to remain a leader in Hong Kong's medical insurance industry. Andrew Kielty, managing director of BUPA's Far East operations, reveals the method and philosophy behind their successful attempt at formulating a corporate strategic plan. |