| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | DMB&B riding crest of a wave with toothpaste. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Dec 1996, p.26. |
| Abstract | A "back to basics" or, rather, "begin at basics" approach to brushing your teeth has won Procter & Gamble China's Crest toothpaste brand a CERTIFICATE OF EXCELLENCE IN THE CHINA AD CAMPAIGN OF THE YEAR CATEGORY. The DMB&B-orchestrated campaign is featured in this article. |