| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | DMB&B lands Coke media planning business. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 1 Sep 1995, p.1. |
| Abstract | McCann-Erickson's rout from Coca-Cola's Greater China business is complete after DMB&B was appointed to handle the beverage giant's multi-million dollar media planning and buying for China. |