| Journal Call no. | P92.A7M45 |
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| Article Title | Close competition as 'Fisherman' named Asian Ad of the Year. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Dec 1996, p.33, illus. |
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| Abstract | Hongkong Bank's "Fisherman" television commercial by Bates Hong Kong has won the Asian Creative Ad of the Year award. The ground-breaking spot - one of three produced by the bank to boost Hong Kong's confidence - was strategically brilliant, linking the turbulent history of Hong Kong and the striving of its people with the role of the bank. |
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