| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Ratings game slowly closing ad gap for rivals ATV and TVB. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 Nov 1995, p.4. |
| Abstract | TVB's ratings slide has forced the Hong Kong station to offer advertisers deeper discounts and more flexible booking arrangements as it tries to beat off a growing threat from underdogs ATV. |