| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Jaques, Chris. |
| Article Title | Why the Asian ad industry is better than the West / Chris Jaques. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 2 Aug 1996, p.12, illus. |
| Abstract | By 1998, seven of the 20 largest advertising markets of the world will be in Asia, as will nine out of the 10 fastest growing advertising industry will be bigger than Europe's, closing fast on North America. Asian agencies are regularly beating European and American agencies for international assignments on multinational clients, and more of this will follow. In this article, the author explains the reason. |