| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | China consumer market heading for major boom / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 11 Jul 1997, p.3. |
| Abstract | Consumers in mainland China's secondary cities are as active and willing to pay for foreign goods as their counterparts in the country's primary cities, according to the Grey Chinabase '97 report. "The discovery is crucial to marketing plans and communication development, particularly as we have to help our clients look for new opportunities," said Grey strategic planning director Colin Bates. |