| Abstract | Changes in retail management in the jewellery industry have been taking place in the few years before 1997 in Asia, particularly in Hong Kong. Companies retailing jewellery, a consumer product, have much to learn from the experience and expertise developed in the retailing of other consumer goods. A few jewellery retailers are aware of the urgent need to improve management and initiate changes. Others are following the example of competitors and employ similar retailing techniques. Elliott Yuen, the chief executive of Tse Sui Luen Jewellery Company Limited (TSL) espresses his opinions in this article. |
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