Journal Call no. | TS1399.T44 |
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Author | Au, K. F. |
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Article Title | Strategic response for clothing firms / K.F. Au and K.W. Yeung. |
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Is Part Of | Textile Asia : the Asian textile & apparel monthly ; v.28, no.9, Sep 1997, p.94-96, +1p., illus. |
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Abstract | The clothing industry in Hong Kong consists of a large number of small firms; however their capability does not seem limited by their scale. There is no positive evidence that big firms are related to export intensity and performance. Small firms should develop competitive edge embracing a mix of product competitiveness, flexibility and customer adaptation for success in foreign markets. |
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