| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Eastweek pips Next in fight for readers / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 22 Aug 1997, p.3, illus. |
| Abstract | Launched for less than two years, Eastweek has overtaken Next Magazine, according to a readership survey by Nielsen.SRG. Based on interviews with 5.6 million readers from December 1996 to May 1997, the survey showed Eastweek's readership reached 961,000, compared with 957,000 for Next. |