| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | NBC Asia plays research 'catchup'. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 8 Aug 1997, p.1. |
| Abstract | NBC Asia has decided to spend US$500,000 on extra research. The money will be spent on cable and satellite meters in Taiwan and India, terrestrial meter data in Singapore, Malaysia and the Philippines and, possibly, a four-week diary rollout in Hong Kong. |