| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Miao, Suzanne. |
| Article Title | NBC Asia in bold expansion mode : CNBC makes solid progress in region despite competition and tough market conditions / Suzanne Miao. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Jul 1996, p.6, illus. |
| Abstract | NBC Asia, which recently added its NBC channel to Hong Kong's Wharf Cable service where it takes over on the weekends from sister channel CNBC, is making aggressive moves in distribution, programming and marketing in a bid to become one of the region's most successful satellite TV broadcasters. |