| Journal Call no. | HF5415.12.H6D57 |
|---|---|
| Author | Tam, Alex. |
| Article Title | Navigating through the mainland market / Alex Tam. |
| Is Part Of | Direction ; v.5, no.5, Sep/Oct 1996, p.4-5, illus. |
| Abstract | With Hong Kong's official handover to China effective in less than 300 days, a lot of businesses marketing to the mainland are still puzzled of the market behavior of comrades. In this article, Mr. Louis Tong, chairman of AC Nielsen SRG China, introduces the mainland market as he shares the SRG research experience in China. |