| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Facelift hints at fresh media burst. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 18 Apr 1997, p.21, illus. |
| Abstract | Cathay Pacific's three-year-old Heart of Asia advertising campaign is due for a facelift, despite its unprecedented success. However, it is definite there will be no radical revamps. According to Mr Craig Briggs, international account director with McCann-Erickson's Cathay Pacific Central Team, the challenge is to freshen the campaign without changing it. |