| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | CX launches website for interactive marketing burst. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 26 Apr 1996, p.12, illus. |
| Abstract | The Internet is an extremely effective advertising vehicle but it is not likely to replace traditional forms of advertising any time soon, says Cathay Pacific. Manager (distribution automation support) Mr McFadden made the comments after announcing that Cathay has launched its website as a tool to communicate with existing and potential customers in four languages; English, Chinese, Japanese and Korean. |