| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Taiwan press holds firm against new media. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 24 Jan 1997, p.13. |
| Abstract | Quality, reliability and variety are the necessary elements for a newspaper's success in Taiwan, according to Mr Wang Pi-Cheng, chairman of Taiwan's United Daily News. The country's 75 per cent household cable penetration rate, combined with new media and changing lifestyles, has left the nation's four newspapers battling for adspend budgets. |