| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Explosion of new media no threat to publications. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Jul 1996, p.14. |
| Abstract | Print advertising has proven itself to be more effective than ever before - even with the vast array of new options advertisers have today, according to Society of Hong Kong Publshers (SHKP) chairman Steve Marcopoto. He said there had also been tremendous improvements in print technology, with 4C printing, copy splits, faster closing times and the ability to exchange information electronically around the world. |