| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | De Beers launches new campaigns in Asia. |
| Is Part Of | Jewellery news Asia ; no.148, Dec 1996, p.158, +1p., illus. |
| Abstract | An Information Campaign to help consumers overcome the barriers to purchase diamond jewellery and a Diamonds for Men campaign in Taiwan, are among latest promotional efforts by De Beers in Asia. Regional marketing director for Asia Pacific at De Beers in London, May Wong, talks about the campaigns in this article. |